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Difference Between a Video Production Company and a Video Marketing Agency

A video production company and a video marketing agency may seem similar at first glance, but they serve very different purposes. Let's dive into which entity may be right for you.

Video Production Company

A video production company is focused on the technical aspects of creating a video. This includes pre-production planning, script writing, casting, location scouting, filming, and post-production editing. The end result is a polished, professional video that can be used for a variety of purposes, such as TV commercials, corporate videos, music videos, and more.

Video Marketing Agency

On the other hand, a video marketing agency is focused on using video to achieve specific business goals. This might include increasing website traffic, boosting sales, or building brand awareness. A video marketing agency will work with a client to understand their target audience, develop a video marketing strategy, and create a video that is designed to achieve specific goals.

While a video production company may provide some level of marketing expertise, their primary focus is on creating a visually appealing video. A video marketing agency, on the other hand, is focused on using that video to drive specific business outcomes.

Key Differences

One key difference between the two is that a video production company typically charges for their services based on the cost of production, while a video marketing agency charges based on the results they deliver. This means that a video marketing agency is more closely tied to the success of the campaign, while a video production company is focused on creating a high-quality video regardless of the campaign's outcome.

Another key difference is that a video production company will usually only handle the creation of the video, while a video marketing agency will often handle the distribution and promotion of the video as well. This can include things such as social media advertising, email marketing, and influencer partnerships.

It's important to note that many companies offer both video production and video marketing services, and there is a lot of overlap between the two. However, the key difference is in their primary focus and how they charge for their services.

In summary, a video production company is focused on creating visually appealing videos, while a video marketing agency is focused on using videos to achieve specific business outcomes. While both play an important role in the world of video, it's important to understand the differences between them in order to make the best use of their services.

If you are in need of a video marketing agency to help with your upcoming campaigns, feel free to reach out to us at!

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