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  • Derick Pope

Top Strategies for Video Ads


Video advertising on social media has become an increasingly popular strategy for businesses of all sizes. With the rise of platforms like Facebook, Instagram, TikTok, and YouTube, businesses now have access to a large and engaged audience, making social media the perfect place to promote products and services through video. However, with so many businesses vying for the attention of social media users, it's more important than ever to ensure that your video ads are of the highest quality and are targeting the right audience. In this article, we will discuss some best practices for creating effective video ads on social media.



First, it's important to understand the different types of video ads available on social media. The most common types of video ads include in-feed videos, which are ads that appear in the user's feed alongside other content, and in-stream videos, which are ads that play before, during, or after a video on platforms like YouTube. Each of these types of video ads has its own set of best practices, so it's important to understand the differences and choose the right type of ad for your business.


One of the most important things to keep in mind when creating video ads for social media is to make them visually appealing. This means using high-quality video footage and engaging visuals to capture the attention of viewers. Additionally, it's important to make sure that the video is well-lit, in focus, and properly edited to keep the audience interested. In the current boom of User Generated Content (UGC), viewers are used to seeing other users’ videos on their feed. Right now, I’m addition to high-end video, it is also effective to make your ads look very similar to the UGC that is trending on the platforms you plan to advertise on.


Another important aspect of creating effective video ads is to ensure that they are targeting the right audience. This means understanding the demographics of your target audience and creating video ads that will be most relevant to them. For example, if you're advertising a product for older adults, you'll want to make sure that the video ad is relatable to that age group. Additionally, it's important to consider the platforms that your target audience is most active on and to make sure that your video ads are being promoted on those platforms.


Another key factor to consider when creating video ads for social media is the length of the video. Research has shown that shorter videos tend to be more effective than longer videos, as they are more likely to hold the viewer's attention. For in-feed videos, it's recommended to keep the video under 15 seconds, while for in-stream videos, it's recommended to keep the video under 1 minute.


When creating your video ad, it's also important to include a clear call to action (CTA). This could be a link to your website, a phone number, or a discount code. The CTA should be prominently displayed and easy to find, so that viewers can take action immediately after watching the video.


Finally, it's important to track and measure the performance of your video ads. This means analyzing the engagement, views, and conversions of your video ads to see which are the most effective. By doing so, you can make data-driven decisions about which video ads to promote further and which to discontinue.


In conclusion, video advertising on social media can be a powerful way to reach and engage with your target audience. By following the best practices discussed in this article, you can create video ads that are visually appealing, relevant to your target audience, and effective in driving conversions. Additionally, by tracking and measuring the performance of your video ads, you can make data-driven decisions to optimize your video marketing strategy.



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