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Video · Content
ACCA
1,340 applications in five months. Video and content that answered what families actually ask sold out admissions and built a waitlist.
Key metrics
- 563%
- Growth in applications
- 1,340
- Applications submitted
- Sold out
- Admissions, plus a waitlist
Against their prior enrollment baseline
In a five-month window
First time the academy had one
The Challenge
A career academy came to us flat on enrollment. The programs were strong, but prospective families could not find answers to the questions they were actually asking before they applied.
What We Did
- Built consistent video that answered exactly what families search before they apply
- Ran video and social content as one system instead of separate efforts
- Kept the content pointed at applications, not impressions
The Outcome
Applications grew 563%, with 1,340 applications in five months. Admissions sold out, and the academy built a waitlist for the first time.
Content that answers the real question, made consistently. That is the difference between a school that publishes and a school that fills seats.
The work
Services delivered
video productionsocial media marketing
